The Event

The 5th Women’s Municipal Campaign School is a two-day event that will take place on Sunday, March 6th and Saturday, April 30th. During the event we’ll hear from past and present female leaders who will share their stories and experiences in politics. You’ll have the opportunity to participate in a variety of workshops that will teach you everything from how to engage with the media successfully to how to prepare for a debate. Participants will leave this event with the confidence and skills required to plan, run and win a campaign.


Day 2 — The How

9:00 – 9:45
Keynote: Elizabeth Witmer

9:45 – 10:30
Launch your campaign to Election Day; building your brand, elevator pitch, marketing materials.

10:30 – 10:45

10:45 – 11:00

11:00 – 11:45
Media training; soundbites, news release, announce running.

11:45 – 12:30
Social media on Campaign Trail

12:30 – 1:30
LUNCH – Networking with Elected Women

1:30 – 2:15
Voter outreach strategy; understanding voter list, breakdown of the numbers

2:15 – 2:45
Fundraising; template how to raise money.

2:45 – 3:15
Ask a Clerk – Danielle Manton – Cambridge Clerk

3:15 – 3:30

3:30 – 4:00
Campaign Debate prep; how to choose the debates

4:00 – 4:15

4:15 – 5pm
Meet and Greet!!! Mix and Mingle


Day 1 — The Why

9:00 – Welcome
Karen Redman

9:10 – Morning Keynote
Laura Mae Lindo

9:45 – Panel A: Why’s of Running Karen Coviello to Moderate
Jenn Pfenning
Sameera Ali
Brenda Halloran

10:30 – Panel B: Day in the Life: Elizabeth Clarke to moderate
Angie Hallman
Jen Vasic
Melanie Van Alphen

11:30 – Panel C: Building your Team: Moderated by Carly Greco
Catherine Fife
Fauzia Mazhar
Kathryn McGarry
Tenille Bonoguore

1:00 – Afternoon Keynote
Maryam Monsef

1:45 – Panel D: Hot Topics: Moderated by Colleen Sargeant
Teneile Warren – Inside Waterloo
Nicole Lampa – CTV
Luisa D’Amato – The Record

2:30 – Workshop E: Putting your name on the Ballot
Kris Fletcher

3:00 – Panel F: City vs Region vs School Board: Moderated by Melissa Durrell
Jane Mitchell
Margaret Johnston