The Event
The 6th Women’s Municipal Campaign School was a two-day event that took place on Saturday, May 2nd and Saturday, June 13th. The event brought together current and aspiring leaders for a program designed to help women and individuals from diverse backgrounds explore and pursue municipal office. Day 1 focused on the question, “Should you run?”, featuring candid conversations with elected officials about leadership, public service, and the realities of political life. Day 2, themed “You’re running. Now build your campaign,” provided hands-on training in campaign planning, voter outreach, fundraising, media relations, debate preparation, and team building. Through inspiring keynotes, practical workshops, and honest discussions led by experienced leaders, participants gained the knowledge, confidence, and connections needed to plan, run, and win a campaign—and to help build more representative local government in Waterloo Region.
Agenda
Day 2 — You’re Running. Now Build Your Campaign.
10:00 – 10:10 AM – Opening Remarks
Karen Redman
10:10 – 10:30 AM – Keynote
Mayor Natasha Salonen, Wilmot
10:30 – 11:15 AM – Campaign Planning Panel
Meena Waseem, Vice-Chair of WRDSB Board of Trustees
Jen Vasic, Ward 5 Councillor, Waterloo
Debbie Chapman, Ward 9 Councillor, Kitchener
Moderator: Regional Councillor Colleen James
11:20 – 11:50 AM – Campaign Debate Prep
Ward 4 Councillor Diane Freeman, Waterloo
11:50 AM – 12:20 PM – Voter Outreach Panel
Mayor Dorothy McCabe, Waterloo
Brenda Louis, Co-Founder of Loop Forward
Moderator: Ward 6 Councillor Mary Lou Roe, Waterloo
12:20 – 12:30 PM – Run4OfficeWR
12:30 – 1:10 PM – Networking Lunch
1:10 – 2:00 PM – Fundraising Panel
Tracey Weiler, Vice-Chair of WCDSB Board of Trustees
Mayor Sue Foxton, North Dumfries
Ward 3 Councillor Corey Kimpson, Cambridge
Moderator: MP Bardish Chagger
2:00 – 2:30 PM – Media Training
Melissa Durrell, Former Ward 7 Councillor, Waterloo
2:30 – 3:30 PM – Team Building Panel
Maedith Radlein, Chair of WRDSB Board of Trustees
Ward 7 Councillor Julie Wright, Waterloo
Ward 10 Councillor Stephanie Stretch, Kitchener
3:30 – 3:50 PM – Ask me Anything
Question Session
3:50 – 4:00 PM – Wrap-Up & Thank Yous
MP Bardish Chagger
Agenda
Day 1 — Should You Run?
1:00 – 1:15 PM – Opening Remarks
Former Councillor Karen Coviello, Waterloo
1:15 – 1:30 PM – Icebreaker
MP Bardish Chagger
1:30 – 2:00 PM – Keynote
Regional Councillor Colleen James
2:00 – 2:40 PM – Panel 1 + Q&A: The Power of Support
MPP Catherine Fife
Ward 10 Councillor Stephanie Stretch, Kitchener
Ward 4 Councillor Christine Michaud, Kitchener
Moderator: Former Ward 7 Councillor Melissa Durrell, Waterloo
2:40 – 3:00 PM – Break
Networking
3:00 – 3:45 PM – Panel 2 + Q&A: The Joy of Showing Up
Regional Councillor Chantal Huinink
MPP Aislinn Clancy
Ward 8 Councillor Margaret Johnston, Kitchener
Moderator: Former Ward 7 Councillor Melissa Durrell, Waterloo
3:45 – 3:55 PM – Closing Encouragement
MPP Aislinn Clancy
3:55 – 4:00 PM – Wrap-Up & Thank Yous
Former Councillor Karen Coviello, Waterloo
